Picture Perfect: How Professional Photography Sells Homes Faster

Ready. Set. SELL! 

When looking to sell your home, it’s more than worth it to bring in the professionals. The first impression any buyer will have with your home is its online presence. With so many listings competing for buyers’ attention, it’s important to stand out with professional, stellar real estate photography. Remember the saying, “A picture is worth a thousand words.” You want buyers to see your listing online and say “get me into that house!”

So, what benefits come along with getting your home professionally photographed? 

For starters, according to the Center for REALTOR® Development (CRD), listings with high quality photos sell 32% quicker than those without it, and those with aerial photos (when it makes sense for the property – just ask us!) sell 68% faster. Professional photos are more visually appealing and garner higher interest with online viewers. Photographers curate a collection of photos that show the best features of your home, allowing buyers to consider your home more valuable because of the strong first impression and potentially increasing the price they put an offer in at.

Marketing is an essential part of selling a home in this digital world, and online advertising is only playing a larger and larger role in successful home sales. Homes with professional photography get 61% more views than those without them, according to the Wall Street Journal. Buyers appreciate when they can get a close look at the home the first time they view, even if it’s online. The ability to correctly advertise and highlight these professional photos online allows the possibility to market to as many buyers as possible, from all around the area. Did you know that our team has a professional, full time background in digital marketing? It’s not just about taking amazing photos – it’s getting them in front of the right buyers.

We pay to have all of our listings professionally cleaned and photographed before going on the market. If you’re looking to make the most out of your home sale reach out today and we can come up with a personalized plan for selling your home.